This campaign was designed to create Irresistibly Hot buzz throughout college campuses nationwide to increase Hot Pocket sales and remind Gen Z students they can satisfy their snack cravings anywhere on campus.

This is a multi-level and highly interactive installment which will gain large amounts of engagement through free products and friendly competition.

​

Client / 

Hot Pockets / Art Director Class Project

 

Role / 

Art Director

 

Agency / 

OHHey Designs

 

Year / 

2023