Package Design
Brewt's Jalapeño Margarita Mix
Client /
Brewt's
Role /
Art Direction
& Creative Direction
Year /
2020
Check out the 2022 American Graphic Design Award Winning line of margarita products below!
Working alongside Emily and Luke at Brewt's we wanted to bring their love of Palm Springs to their Michigan based brand. We used flamingos, cacti and palm trees to visually represent the beautiful destination. Our color palette started with a pastel base and added in bold pops of color; just like the beautiful brightly colored doors you can find all over Palm Springs. My favorite part of this project, however, was being able to use die cuts! We wanted to showcase the all-natural mix, as well as, quickly represent the fact it’s a margarita mix. So, is there is a better time to use a die cut of a margarita glass?
When looking at these bottles on packed, busy shelves the labels do their singular job of standing out. With the unique die-cut, a pastel color palette with the additional strong pop of color, and the large branding; who would miss it? These have quickly become fan favorites among the Brewt's community nationwide.
Photo Credits: Ashley Weirnga (Sincerely Ashley Photography)